How to set up a Google My Business Account for your Small Business
Having a local storefront in Colorado Springs can have great advantages. You get to see customers real-time, have plenty of office space, store your products, and house your employees. Brick-and-motor stores allow you, as a small business owner, to serve customers who pass by on the streets, or who have seen your sign from up the road. But, the question becomes, how do people on the internet find your store? When people are not driving, how do they find out where you are and what you do?
The answer to this is simple and is a necessity for all local businesses in today’s time: Create a Google My Business account.
Having a Google My Business account gives you a listing that looks a little like this:
It pops up on the right side of the Google search results page, and has a business’s address, website, phone number, hours of operations, reviews, and more. This is a one-stop-shop to all of your business’s activity and allows searching customers to find your store location and potentially become a paying client.
Setting up a Google My Business Listing is a SEO must for 2017 small businesses. That’s why we’ve created a simple, step-by-step guide to set up an account for yourself.
Step-By-Step Instructions on How to Get a Google My Business Listing
- Go to the Google Business Page to start the process.
- Click on “Start Now”
- Log in to your google account
Preferably, you would have a separate google account for your business. If not, a personal account will work, but you can also set up an account here for your business.
- Fill out the following form
The next page will prompt you to fill out your business name and your store’s address and following information. The map will zoom in to your exact location. This address will appear on your listing when internet users perform a search for your business. That’s why it is so important to be as accurate as possible.
- Choose your Category
On the same form as above, the last option will prompt you to select a category to describe your business. This is a very important decision. When you choose your category, you are telling Google how to classify your business. You want to be as accurate as possible when you describe your business, because that is how you will come up in a search. Check out this comprehensive list of business categories. You want to choose your category based on what your business is and does rather than what your business has. For example, if you are an auto parts store in Colorado Springs, you sell automobile parts. That’s what you do. But, you also have tires in your store. Even though you have tires, you would not put your category as “Tire Store”. You would still be an “Auto Parts Store”.
Also, this list of guidelines directly from Google advises you how best to create your GMB listing.
- Verify (email or phone number)
This step will prompt Google to send you an email or to give you a phone call and give you a verification code. You will then find your store location on the next page, click verify, and enter the verification code. This legitimizes your business and your store location.
- Fill out the info
Go to your dashboard once your GMB location is verified and click on the “Info” tab. This is where you will fill out all of the additional information like your website, hours of operation, or attach any pictures. Be as thorough as possible during this step!
You have now completed your GMB account! Now you can be found by internet customers, get Google reviews, have links to your website, and more. Google My Business is essential for Colorado Springs small businesses. This helps Google figure out who you are, and helps your customers find where you are.
If you have questions about GMB or want to do more to step up your SEO for your small business, contact us here at Classy Brain. We are experts in local SEO and want to help you get on the front page of Google.