The first questions we ask anyone looking to rank on Google—why should you outrank your competitor? How are you different? Is your service better? Do you do more in your local community? Is your gross revenue higher? We need to understand this.
Search engine optimization (SEO) is the process of optimizing a web property for an algorithm’s scoring signals. We need to diagnose the relevant scoring signals for your industry, combine them with the competitive differentiators mentioned above, and translate them into online signals a search engine can understand. Rank follows.
Google’s explains improving rank for Local SEO on its website as optimizing for relevance, distance, and prominence. In the recent history, that meant optimizing a web property for somewhere around 200+ scoring signals. Now with Google & Bing using machine learning in their algorithms, there are thousands of scoring signals. If you aren’t ranking, it is because you do not have the right mixture of those signals. Ranking competitors do.
If you are interested in learning more, take advantage of our FREE 1-hour consultation. We’re happy to share what we know and look into your unique situation.