The first question we ask anyone looking to rank on Google—why do you deserve to rank? The reason we ask is because search engine optimization (SEO) is the process of optimizing a web property for an algorithm’s scoring signals. Modern search algorithms require a combination of technical SEO and branding. That means optimizing to score better for search engines, and optimizing to convert better for customers.
Google’s explains improving rank for Local SEO on its website as optimizing for relevance, distance, and prominence. What does that mean? In the good old days, that meant optimizing for somewhere around 200+ scoring signals. Now with Google & Bing using machine learning in their algorithms, there are thousands of scoring signals (hooray…). If you aren’t ranking, it is because you do not have the right mixture of those signals. Your competitors, however, do.
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