Local SEO

Local SEO is the process of (1) identifying transactional keyword phrases in search engines, typically Google/Google Maps, and (2) developing rank for those phrases. When users search, we help them find you... not a competitor.

Why Aren't You Ranking?

The first questions we ask anyone looking to rank on Google—why should you outrank your competitor? How are you different? Is your service better? Do you do more in your local community? Is your gross revenue higher? We need to understand this.

Search engine optimization (SEO) is the process of optimizing a web property for an algorithm’s scoring signals. We need to diagnose the relevant scoring signals for your industry, combine them with the competitive differentiators mentioned above, and translate them into online signals a search engine can understand. Rank follows.

Google’s explains improving rank for Local SEO on its website as optimizing for relevance, distance, and prominence. In the recent history, that meant optimizing a web property for somewhere around 200+ scoring signals. Now with Google & Bing using machine learning in their algorithms, there are thousands of scoring signals. If you aren’t ranking, it is because you do not have the right mixture of those signals. Ranking competitors do.

If you are interested in learning more, take advantage of our FREE 1-hour consultation. We’re happy to share what we know and look into your unique situation.

Free 1-Hour Call

As Sy Syms used to say, ``An educated consumer is our best customer``. Let us show you we know what we're talking about.

Affordable Pricing

Our packages start at $495/month. We offer competitive pricing and a competitive product vs. what is on the market.

Month-to-Month Service

We believe in proving ourselves month-to-month. This is why there are no long-term contracts if you sign up. Ever.

100% Custom Strategy

Each business/city is different. We create custom strategies that give the best chance of rank in the shortest amount of time.

How Long Does SEO Take?

The million-dollar question every company hates to answer. Let us kind of answer… it depends. That sounds like a cop-out, but it isn’t. Don’t take our word for it either, a survey was done of top local SEO experts asking this exact question. The results were mixed, anywhere from 1 month to 1 year.

A big reason it varies is because we optimize signals for algorithms, but we don’t control the algorithms. There are constant updates, Paul Haahr (a Google ranking engineer) has said his team is constantly both (1) looking for new signals and (2) combining old signals in new ways. Another big reason is because, just like not all businesses are equal, not all websites are equal either. Some websites are easier to rank than others.

To give an answer we feel comfortable with, most sites take anywhere from 3-6 months before you start seeing results. This is a reasonable expectation for a large majority of keywords.

Local Scoring Signals

There are thousands of rank signals; some are more important than others. There are two major studies that dive deep into what rank signals matter most for Local SEO.

Moz- 2018 Local Search Ranking Factors: Moz divides the rank signals into two categories: Local Pack/Finder Ranking & Localized Organic Ranking Factors. This study also has input from several industry experts.

Local SEO Guide- 2018 Local SEO Ranking Factors: Andrew Shotland & Co. analyze 200+ factors across 100,000 local businesses looking for patterns in rank.

The primary difference between the two: the Moz study is largely based on opinion by industry experts, the SEO Guide study looks at raw data. Both are very useful in their own ways. Classy Brain’s SEO strategies pull directly from these studies.