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Google Local Service (GLS) Ads have been out for a while now. It launched in beta in 2015 and expanded to 17 cities late 2017. While I'm not trying to reinvent the wheel with another "How to" guide. I thought I'd share my experience with the product. I signed up a local client of mine on the early-access list. When the program rolled out to Denver, they were accepted. Due to some internal delays, the company didn't...

We've heard of Google as your home page for local business. The idea being your website is no longer the most sought-out representation of your business online—the Google search for your business is. This concept has been around for years. We embrace at Classy Brain, but I personally don't think it goes far enough. I think you should think of the Google search for your business as your primary landing page. This is because if you rank organically,...

A Brief History I don’t like to write. It takes nothing short of an act of Congress to get me to write. When I do write, I have a couple rules: be thorough, be fair, and be helpful. It’s simple. Last November, I wrote about a problem Birdeye had with it’s platform. For those who didn’t read, a massive amount of Google reviews went missing from Birdeye customer’s Google My Business profiles. A lot of small businesses...

This industry changes fast. To keep up, we read a lot of articles--not all marketing-related. Sometimes we come across really interesting tech news. With that in mind, here are some of the things we found interesting most over the last week.   High School GMB Porn Link https://gizmodo.com/prankster-swaps-high-schools-website-with-porn-link-on-1822831401 Some high school students influenced their high school's Google My Business page link. We assume they did this by “Suggesting an Edit” in the businesses knowledge panel on Google Maps or Google Search....

The Starbucks Trick There is an urban myth about an ingenious marketing scheme Starbucks supposedly uses. The myth starts with a barista purposely misspelling your name. The idea behind this is that the customer, seeing the misspelling, will post a photo of their drink on Facebook. Friends & family who saw the misspelling would like, laugh, love (pick your favorite emoticon) the photo. Boom. Like magic, everyone in your Facebook network who saw the photo is then thinking about Starbucks.  I’ve...

Chatter at Home I love my job. I don’t mean to play favorites, but I tend to have a soft spot in my heart for people in the trades (plumbing, electricians, carpet cleaners, HVAC, etc.). Their general candor and skepticism about Google is amusing/understood. So when I received a phone call from a client of mine, who began using colorful language to explain a chunk of his Google Reviews disappeared, my interest was piqued. In early October, I...

Social media, cyber security, Ecommerce websites: these are just a few of the modern day technology platforms that small businesses utilize every day in order to reach their customers. Having an online presence is a must for start-up business in today’s time, as it gives business owners an entirely new route to engage and sell to their audience. But as promising as the online world is, it can be incredibly daunting to many local business owners...

Marketing has become colossal in scope. You know this because, as a small business owner, you are likely pestered every day by companies from the US and abroad that promise to help you with your digital marketing (I know I get them). The truth is, some of these companies can help you, but some are likely a waste of time. I am very passionate about marketing. I believe that an educating a business owner to make the...

You know those phone calls you get all the time? The ones from the guys promising you page one results, access to vast audiences, and of course Scrooge McDuckian piles of money? They are likely full of it. Usually, the case is that the best marketing tactics are the ones you knew about all along. Don’t get caught up in trends or promises. Digital marketing is essentially 3 things: an entry point like a Facebook ad or...