Google Local Service (GLS) Ads have been out for a while now. It launched in beta in 2015 and expanded to 17 cities late 2017. While I'm not trying to reinvent the wheel with another "How to" guide. I thought...
We've heard of Google as your home page for local business. The idea being your website is no longer the most sought-out representation of your business online—the Google search for your business is. This concept has been around for years. We...
A Brief History I don’t like to write. It takes nothing short of an act of Congress to get me to write. When I do write, I have a couple rules: be thorough, be fair, and be helpful. It’s simple. Last...
This industry changes fast. To keep up, we read a lot of articles--not all marketing-related. Sometimes we come across really interesting tech news. With that in mind, here are some of the things we found interesting most over the last week. High...
The Starbucks Trick There is an urban myth about an ingenious marketing scheme Starbucks supposedly uses. The myth starts with a barista purposely misspelling your name. The idea behind this is that the customer, seeing the misspelling, will post a photo of their...